Our Store

Cheryl Zeglen grew up in a family of entrepreneurs and quickly fell in love with the business mindset and the relationships fostered with clients. By combining her passion for clothes and fashion with her interest for commerce, she established What to Wear in 2005. 

Before opening the doors to her store, Zeglen studied business and gained valuable skills in Toronto by working at one of the city’s leading retail boutiques. She’s styled some of the big city’s most professional working class elite women, by giving them a flawless look to keep venturing forward in their industries.

What to Wear was formed with the desire to offer Northern Ontario with an unparalleled shopping experience. With her passion and knowledge for leading fashion trends, Cheryl’s created an atmosphere of ease, comfort, and luxury. What to Wear is an elegant meeting space for designer clothing to satisfy every woman’s style.